Sam Toft Artist Profile: Inviting You Into Her World of Whimsy and Joy

You may be surprised to hear that Sam Toft didn’t always want to be an artist, with her earliest ambition being to work in a post office - or circus! Perhaps the signs were there however, as a child whose imagination set her apart Sam has now created friends who inspire her and has built a wonderful world in which these friends now live.  

Her art focuses on the Mustard’s, a warm and friendly couple who dote on their adopted jack russell terrier named Doris. Living on the Brighton Hove border, many of the Mustard’s adventures take place by the sea, and often include any number of furred or feathered friends. 

The art of Sam Toft is joyful and uplifting, sharing positive messages and sunny outlooks with a focus on friendship and love. Sam has established herself as an artist whose work speaks to people - in a calm, gentle and loving way - creating a devoted following. 

It is likely this popularity is influenced by the wonderful opportunities there are to share her work, allowing those of us who are inspired by the Mustard’s to share their message with those around us. Not only are there many ready-to-hang framed prints available - proclaiming ‘Good Day Sunshine’, ‘Being With You is Like Coming Home’ or ‘Best Friends’ - there are cushions, mugs, calendars, cards and notebooks. 

Sam Toft wobbly bits

It isn’t always easy to share the art you love with others so we’re thrilled that - with Sam Toft - you can pick and choose. 

A gift from the Sam Toft art print collection can gift wrapped and include a thank you card designed by Sam herself - exclusively for the Rose Gallery. There are also new formats available in Sam’s most recent collection, block mounted prints on canvas with a whitewashed oak effect frame. These pieces stand out proudly with a glorious effect and we’re incredibly fortunate to have exclusive access to artist proofs numbers 1-4 in the collection. 

Sam Toft print titled Dance with Me till Dinner Time

Whether you are hoping to indulge your own Mustard craving or introduce them to a friend, there’s a lot to explore on our website and in the gallery. At the moment, we’re running an exclusive offer, with purchases over £150 earning you a free Sam Toft 2023 calendar or a notebook set available to those spending over £225. With so many affordable art prints and gifts available, there are lots of opportunities to benefit so enjoy exploring Sam Toft’s world.


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